Cordon Selections x Icon City: Designing a Digital Cellar for a Wine Industry Pioneer

A Case Study in Premium Web Design for Luxury Services 🧠 The Client Cordon Selections , led by wine industry veteran Ken Avedisian , is a premier wine consulting firm that evolved from a full-service importer/distributor into a white-glove cellar management and private collection consultancy. As the company’s business model shifted toward collector services and digital consultation , they needed a website that could communicate elegance, trust, and industry expertise — without overwhelming the user. 🛠 Icon City’s Role: Web Design Delivered a clean, modern, and professional site using Editor X Crafted simple, intuitive navigation to highlight Cordon’s luxury service offerings Designed and organized the About Us and Services sections to elevate credibility and storytelling Ensured mobile optimization and responsive design for clients on the go Integrated contact functionality to streamline client inquiries 🎯 Outcomes Cordon Selections now has a credible and stylish digital home to match its premium reputation The site’s layout emphasizes trust, legacy, and white-glove expertise — key factors in the luxury wine services industry Positioned Ken Avedisian as both a historical figure and a modern-day innovator in wine collection management 💡 Why It Matters “Luxury service requires luxury presentation.” Icon City ensured that the Cordon brand feels as refined as the vintages it curates — proving once again that good design is good business. 🔗 Explore & Connect Visit the site: cordonselections.com Interested in a custom digital presence for your premium brand? 📩 Partner With Icon City🖥 See more case studies.