Soul-Cal Experience x Icon City: Turning Concert Culture into Clicks

A Case Study in Digital Ticketing Solutions for Live Music Events (2022-2023) 🧠 The Client Soul-Cal Experience is Southern California’s legacy music and entertainment series, best known for soulful concert productions featuring icons like Lalah Hathaway , Leela James , Snoh Aalegra , and Jonathan Butler . As their event footprint expanded, so did the need for seamless digital ticketing. Icon City was brought into the project by Willie Ellison , the project’s principal client lead, via our ongoing relationship with the Southern California Black Chamber of Commerce – Palm Springs Chapter . 🛠 Icon City’s Role: Online Ticketing Integration Built and deployed a custom ticketing infrastructure for Soul-Cal’s “Music Under the Stars” concert series Ensured mobile-friendly, branded purchasing flows optimized for both desktop and on-the-go users Integrated email capture and purchase analytics for future fan engagement and marketing Provided tech support and strategic consultation on user journey and access logistics 🎯 Outcomes Empowered Soul-Cal Experience to sell tickets directly from its own platform, rather than third-party intermediaries Created a professional, modern user experience consistent with Soul-Cal’s brand and audience expectations Strengthened Icon City’s track record of delivering infrastructure for Black-led live cultural events 💡 Why It Matters “Cultural events deserve cultural infrastructure.” With the right tools in place, Soul-Cal didn’t just sell tickets — they expanded the reach, accessibility, and impact of their music experiences. 🔗 Build With Us Need ticketing support, concert strategy, or tech solutions for your live event? We’ve got you covered. 📩 Partner With Icon City 🎤 Explore more cultural events at IconCityNews.com 🎶 Experience Soul-Cal at soulcalexperience.com