
#FunnyMoneyRock / #FunnyMoneyLive x Icon City: Elevating Queer Culture Through Entertainment Media
A Case Study in Branded Storytelling, Live Performance, and Digital Community Building (2019-2021*) ๐ง The Project Launched pre-pandemic, #FunnyMoneyRock and its live counterpart #FunnyMoneyLive were bold, branded content series developed and fully funded by Icon City Entertainment to spotlight the intersection of queer culture, music, comedy, and economic empowerment . Created as a dual-format project โ a live podcast series and a live music showcase โ the initiative provided a platform for emerging LGBTQ+ artists , while fostering conversations about identity, creativity, and self-sufficiency within marginalized communities. ๐ฏ Objectives Provide visibility and performance space for Black and Brown queer artists Position Icon City as a cultural tastemaker and content innovator Create media content that both entertains and informs on issues like creative economics, digital monetization, and wellness in entertainment ๐ Key Deliverables ๐๏ธ #FunnyMoneyRock (Podcast Series) Hosted and produced numerous podcast episodes featuring LGBTQ+ creators, comedians, and change-makers Covered topics ranging from gig economy survival to artistry in the age of social media Built community through humor, honesty, and visibility ๐ถ #FunnyMoneyLive (Live Showcase) Produced one high-energy showcase event featuring emerging queer musicians and performers Offered stage time, digital marketing, and A/V support to talent that is often underrepresented in mainstream lineups Served as a prototype for intersectional, community-first nightlife production ๐ Results Delivered original LGBTQ+ cultural content at a time when queer visibility in media was still underfunded Fostered audience engagement across Icon Cityโs digital and live platforms Laid the creative and strategic foundation for what is now IconCityNews.com , the media publishing arm of Icon City ๐ก Why It Matters โWe didnโt wait for platforms to include us โ we built our own.โ #FunnyMoneyRock represents Icon Cityโs commitment to not just talking about representation , but producing it โ through live content, artist empowerment, and Black queer media ownership. ๐งญ Whatโs Next The project was placed on hiatus during the COVID-19 pandemic and has since been folded into the broader editorial and cultural mission of IconCityNews.com , where new formats of community-centered storytelling are now thriving. ๐ Book Icon City for Cultural Strategy or Event Production ๐ฉ Exploring Synergy with Icon City ๐ Explore more content at IconCityNews.com ๐ค Support queer artists and media via Icons Rising
A Case Study in Branded Storytelling, Live Performance, and Digital Community Building (2019-2021*)