Soul-Cal Experience x Icon City: Turning Concert Culture into Clicks
- C. Aigner Ellis
- 1 day ago
- 1 min read
A Case Study in Digital Ticketing Solutions for Live Music Events (2022-2023)
🧠 The Client
Soul-Cal Experience is Southern California’s legacy music and entertainment series, best known for soulful concert productions featuring icons like Lalah Hathaway, Leela James, Snoh Aalegra, and Jonathan Butler. As their event footprint expanded, so did the need for seamless digital ticketing.
Icon City was brought into the project by Willie Ellison, the project’s principal client lead, via our ongoing relationship with the Southern California Black Chamber of Commerce – Palm Springs Chapter.
🛠 Icon City’s Role: Online Ticketing Integration
Built and deployed a custom ticketing infrastructure for Soul-Cal’s “Music Under the Stars” concert series
Ensured mobile-friendly, branded purchasing flows optimized for both desktop and on-the-go users
Integrated email capture and purchase analytics for future fan engagement and marketing
Provided tech support and strategic consultation on user journey and access logistics
🎯 Outcomes
Empowered Soul-Cal Experience to sell tickets directly from its own platform, rather than third-party intermediaries
Created a professional, modern user experience consistent with Soul-Cal’s brand and audience expectations
Strengthened Icon City’s track record of delivering infrastructure for Black-led live cultural events
💡 Why It Matters
“Cultural events deserve cultural infrastructure.”
With the right tools in place, Soul-Cal didn’t just sell tickets — they expanded the reach, accessibility, and impact of their music experiences.
🔗 Build With Us
Need ticketing support, concert strategy, or tech solutions for your live event? We’ve got you covered.
🎤 Explore more cultural events at IconCityNews.com🎶
Experience Soul-Cal at soulcalexperience.com
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