Cordon Selections x Icon City: Designing a Digital Cellar for a Wine Industry Pioneer

A Case Study in Premium Web Design for Luxury Services

🧠 The Client

Cordon Selections, led by wine industry veteran Ken Avedisian, is a premier wine consulting firm that evolved from a full-service importer/distributor into a white-glove cellar management and private collection consultancy.

As the company’s business model shifted toward collector services and digital consultation, they needed a website that could communicate elegance, trust, and industry expertise — without overwhelming the user.

🛠 Icon City’s Role: Web Design

• Delivered a clean, modern, and professional site using Editor X

• Crafted simple, intuitive navigation to highlight Cordon’s luxury service offerings

• Designed and organized the About Us and Services sections to elevate credibility and storytelling

• Ensured mobile optimization and responsive design for clients on the go

• Integrated contact functionality to streamline client inquiries

🎯 Outcomes

• Cordon Selections now has a credible and stylish digital home to match its premium reputation

• The site’s layout emphasizes trust, legacy, and white-glove expertise — key factors in the luxury wine services industry

• Positioned Ken Avedisian as both a historical figure and a modern-day innovator in wine collection management

💡 Why It Matters

“Luxury service requires luxury presentation.”

Icon City ensured that the Cordon brand feels as refined as the vintages it curates — proving once again that good design is good business.

🔗 Explore & Connect

Visit the site: cordonselections.com

Interested in a custom digital presence for your premium brand? 📩 Partner With Icon City🖥 See more case studies.