All Day Barbershop x Icon City: Grooming a Brand, Amplifying a Movement

A Case Study in Visual Identity and Elevating Black Entrepreneurship in the Coachella

Valley

🧠 The Context

In a region where Black barbershops are rare but culturally vital, All Day Barbershop opened its doors to serve as both a grooming destination and a cultural hub for Black and Brown men in the Coachella Valley.

To help launch the shop with intention, Icon City Entertainment stepped in to provide a key brand asset — and to position the shop within a wider narrative of economic visibility and local empowerment.

🛠 Deliverables & Support

🎨 Logo Design

• Developed a clean, modern, masculine brand mark that honored the classic barbershop aesthetic while feeling distinct and locally grounded

• The logo served as the anchor of All Day’s identity, used on signage, merchandise, and digital platforms

📣 Amplification Through Icon City’s Network

• Featured All Day Barbershop on IconCity.org and in branded content

• Integrated into Icons Rising's “Black Coachella Valley Business Directory”, increasing searchability and local support

• Promoted across Icon City’s social and community channels to raise awareness among residents and tourists alike

🎯 Outcomes

• Delivered a core branding element that launched the shop’s public-facing identity

• Positioned All Day within a curated network of Black-owned businesses

• Contributed to ongoing visibility and support of Black entrepreneurship in a region where it is critically underrepresented

💡 Why It Matters

“Sometimes all a movement needs is a name, a logo, and a little amplification.”

In helping define All Day Barbershop’s visual identity and platform it through our media ecosystem, Icon City helped carve out space for Black excellence to be seen, supported, and sustained.

🔗 Partner With Icon City

Got a business that needs visibility, strategy, or identity? Start with the logo — and let us help build the rest.