Transgender Health and Wellness Center x Icon City: Lifting Infrastructure to Serve the Inland Empire

C. Aigner Ellis
Oct 28
2 min read

A Case Study in Web Maintenance and Strategic Organizational Consulting (2022-2024)

🧠 The Context

The Transgender Health and Wellness Center in Riverside County plays a critical role in providing healthcare access, advocacy, and community space for transgender, nonbinary, and gender-diverse individuals in California’s Inland Empire. As the organization expanded its services and partnerships, the need for reliable digital infrastructure and strategy support became increasingly urgent.

Icon City was engaged to provide website maintenance and light strategic consulting during a pivotal phase of the center’s growth.

🎯 Objectives

Ensure technical stability and accessibility for the center’s core website.
Support leadership in managing and evolving cross-organizational relationships.
Advise on visibility and partnership strategy with a lens of narrative alignment and community trust.

🛠 Icon City’s Role

Website Maintenance:
- Delivered backend support, troubleshooting, and updates to keep the THAWC site active and accessible.
- Ensured mobile responsiveness and corrected minor layout or UI issues.
Light Consulting:
- Advised on inter-organizational partnerships with aligned LGBTQ+ and health orgs.
- Supported internal team with insight into language framing, public messaging, and grant-facing content.
- Acted as a values-based thought partner for executive leadership during external negotiations.

📊 Key Results

Website remained stable, secure, and user-friendly, reducing digital friction for community access to services.
Organizational leadership received consultative support for cross-org collaborations and messaging alignment.
Maintained a discreet yet high-impact presence, providing infrastructure support that upheld the center’s public integrity.

💡 Icon City Alignment

This work represents our ongoing investment in trans-led infrastructure and LGBTQ+ health equity.

“Sometimes the best support is invisible. That’s the work behind the work.”

By helping THAWC hold the digital and strategic line, Icon City reinforced the operational backbone needed to serve vulnerable communities with clarity and care.