Bayard Rustin–Audre Lorde Breakfast: Amplifying Legacy Through Digital Advocacy
- Admin
- Dec 18, 2024
- 2 min read
Updated: 2 days ago
A Case Study in Movement Messaging, LGBTQ+ Solidarity & Southern Strategy
🧠 The Challenge
As identity-based organizations navigate shrinking donor attention and changing cultural climates, many struggle to maintain intergenerational relevance. For its 25th anniversary, the Southern Unity Movement needed to both honor its legacy and speak directly to the next generation — especially in the digitally native South.
That’s where Icon City Entertainment stepped in: to modernize the event’s outreach strategy without compromising its historic gravity.
🎯 Partnership Objectives
Engagement Goal: Reach new and younger audiences via social media channels like TikTok.
Media Goal: Generate buzz and visual assets to amplify the event’s theme, “Powerful Together: Unafraid and Ready for Change.”
On-Site Goal: Support day-of production and content strategy to document and celebrate the 25th anniversary moment.
🛠 Icon City’s Role
Social Media Management: Created original content for Southern Unity’s TikTok channel to extend digital reach.
Promotional Coverage: Provided real-time coverage and story placement through IconCityNews.com.
Leadership Support: Aigner “Anye Elite” Ellis was on the ground in Atlanta, supporting logistics and coordination with event leaders Maurice Cook and Darlene Hudson.
📊 Outcomes & Milestones
Expanded reach to new, younger LGBTQ+ audiences
Increased social visibility across platforms including TikTok and IconCityNews
Visual storytelling assets captured to support future Southern Unity campaigns
✍🏽 What We Learned
Win: Legacy events gain new life when paired with strategic digital content that honors their history without diluting their mission.
Lesson: TikTok and other youth-facing platforms aren’t just for entertainment — they’re for mobilization.
Question: How can we help more grassroots orgs evolve their digital presence without losing their political core?
💡 Tied to the Icon City Theses
This project demonstrates our guiding belief:
“Narrative Repair Is a Strategy — Especially in the South.”
By helping Southern Unity Movement translate its historic breakfast into a digital moment, Icon City amplified not just an event, but a legacy of Black queer resistance and radical unity.
🔗 Looking Ahead
Want to bring your next community event into the digital era while preserving its roots?
📩 Partner With Icon City🌈 Explore Icons Rising to support the next generation of Black and LGBTQ+ storytellers📰 Read full coverage at IconCityNews.com
About the Southern Unity Movement
The Southern Unity Movement works to build a more unified Black LGBTQ community through education, advocacy, and leadership programs. Their commitment to fostering intergenerational, multi-gender, and multiracial collaboration aims to improve the agency and well-being of individuals across the South.
About Icon City Entertainment
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